Consulting/Commercializations in Chemical Industry

Commercializations of innovative products in Chemical Industry 

Integrated Tool 

Having identified a set of tools that proved to be useful in the plan, design, validation, and execution of the commercialization roadmap, We decided to propose a fully integrated concept (picture above). Given the complexity of the B2B market implementation of specialty chemical products linked back to technical and regulatory aspects, the ideal commercialization model must reflect an agile and iterative approach. An important step is to acquire the early majority markets. Having on hand an integrated set of tools allows us to validate the "path to market" we have chosen as well as check where we are now and where we are going. We name the integrated tool – Agile Commercialization Model (ACM).

The Agile Commercialization diagram shown above integrates Business Environment Analysis, Business Model Canvas, Value Proposition Canvas and Customer Development Model with a Chasm concept. The specific tools and procedures related to specific elements of Agile Commercialization are successfully used to the commercialization of innovations in the chemical industry. Our intention is to single out the tools that fit specific examples of commercialization of chemical innovation. The milestones of the Agile Commercialization concept are the Value proposition Canvas and the point of ‘Crossing the Chasm’ where we switch from early adopters and move to relentless execution to acquire majority market customers. The Agile Commercialization concept is customer-centric, iterative in nature, and flexible. It has the potential to be used as a general methodology in chemical innovations’ commercialization or launch of innovative products in the chemical industry sector.